Apple TVs share of streaming devices in U.S. households remains at 15 percent edging Google’s Chromecast to take third place among the four major brands but is still being beat out by Roku more than two-to-one, according to new data from market research company Parks Associates.
From the article "First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds" by Brad Gibson.
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As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...
