Providing market intelligence for more than 35 years

In The News

Finding Security In Smart Home Products

Results of a study conducted in March by August Home and Xfinity Home give some further insight into the relationship between home security and connected home devices.

When asked why they would consider adopting smart home technology, the study found that 63 percent of consumers said security or “keeping their family safe” is their top motivation.

In addition, in a Parks Associates’ survey of homeowners with broadband connections, those with a security system were more likely to say they intend to buy a smart home device in the next 12 months. 

From the article "Finding Security In Smart Home Products" by Paul Ragusa.

Previously In The News

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

Amazon Prime Improves Its Customer Retention Rate

It's also comparable to the 9% annual churn for Netflix (NASDAQ:NFLX), which tops all streaming services, and much better than the 50% rate for Hulu, according to research from Parks Associates. Aside...

How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...