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July 19, 2016
"Smart home products and service providers are looking for mass market channels for distribution," said Harry Wang, senior director of research at Parks Associates, via email. "U.S. carriers' consumer reach through their retail stores and marketing machine, along with their ability to bundle services together, can be attractive asset to the smart home industry. If Sprint can bundle Amazon Prime membership with its wireless service plans, carriers can bundle smart home services as well."
From the article "Finding A Place For Wireless In The Smart Home" by Colin Gibbs.
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...
OTT video service adoption has increased 12 percent among U.S. broadband households since 2014, according to Parks Associates data. Parks Associates notes that adoption of OTT video subscriptions h...
Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...
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