"Smart home products and service providers are looking for mass market channels for distribution," said Harry Wang, senior director of research at Parks Associates, via email. "U.S. carriers' consumer reach through their retail stores and marketing machine, along with their ability to bundle services together, can be attractive asset to the smart home industry. If Sprint can bundle Amazon Prime membership with its wireless service plans, carriers can bundle smart home services as well."
From the article "Finding A Place For Wireless In The Smart Home" by Colin Gibbs.
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Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...
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This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...
