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July 19, 2016
"Smart home products and service providers are looking for mass market channels for distribution," said Harry Wang, senior director of research at Parks Associates, via email. "U.S. carriers' consumer reach through their retail stores and marketing machine, along with their ability to bundle services together, can be attractive asset to the smart home industry. If Sprint can bundle Amazon Prime membership with its wireless service plans, carriers can bundle smart home services as well."
From the article "Finding A Place For Wireless In The Smart Home" by Colin Gibbs.
Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
It's also comparable to the 9% annual churn for Netflix (NASDAQ:NFLX), which tops all streaming services, and much better than the 50% rate for Hulu, according to research from Parks Associates. Aside...
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