"Smart home products and service providers are looking for mass market channels for distribution," said Harry Wang, senior director of research at Parks Associates, via email. "U.S. carriers' consumer reach through their retail stores and marketing machine, along with their ability to bundle services together, can be attractive asset to the smart home industry. If Sprint can bundle Amazon Prime membership with its wireless service plans, carriers can bundle smart home services as well."
From the article "Finding A Place For Wireless In The Smart Home" by Colin Gibbs.
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...
