KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates, 2024
From the article, "Finance and phones – what can retail banking learn from the phone business?" by Anil Malhotra for Bango
Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownershi...
With projected sales of more than 8.3 billion smartphones and over 400 million smart watches between 2016 and 2020 worldwide by Parks Associates, wireless charging technologies have an enormous addres...
"Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang, director of mobile product at Parks Associates. "Apple controls 40 percent of the smartph...
According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...
