As YouTube TV’s recent rate hike shows, these services themselves are not immune to rising programming costs. And the same traits that make streaming much less customer-hostile than cable or satellite—the absence of long-term contracts and rented hardware to set up and then return—also make them easy to leave.
Hence, the research firm Parks Associates estimated at the end of June that 41% of streaming customers churned out of one service or another in the second quarter of 2020, up from 35% in Q1.
From the article " Finally: Every Baseball Team’s Sports Network Is Available On At Least One Streaming Service" by Rob Pegoraro.
Parks Associates announced OTT data showing that at the end of 2015, approximately 20% of US broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% ha...
“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...
Speaking in a presentation at Broadband World Forum entitled Making money in the new world of video, Brett Sappington, he said that there had been a rush to OTT in the last few years. In the US, for i...
Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...
