And cable industry analyst Brett Sappington, of Parks Associates in Dallas, said that companies like Tivo already offer third-party cable set-top boxes, but few consumers purchase them.
“Many don’t even consider the option of buying a set-top box somewhere else,” Sappington said.
But Parks Associates estimates a third of US homes with broadband Internet access have purchased Internet video-streaming devices, so a box that could deliver both Internet video and cable TV might find an audience.
From the article "FCC Plan Would Give Consumer Control Of Set-top Box" by Hiawatha Bray.
A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four. From t...
A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...
Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...
In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...
