And cable industry analyst Brett Sappington, of Parks Associates in Dallas, said that companies like Tivo already offer third-party cable set-top boxes, but few consumers purchase them.
“Many don’t even consider the option of buying a set-top box somewhere else,” Sappington said.
But Parks Associates estimates a third of US homes with broadband Internet access have purchased Internet video-streaming devices, so a box that could deliver both Internet video and cable TV might find an audience.
From the article "FCC Plan Would Give Consumer Control Of Set-top Box" by Hiawatha Bray.
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...
It would also open another front in a competitive streaming platform battle that pits Amazon's Fire TV against Roku Inc. , Google (Nasdaq: GOOG)'s Android TV and Apple TV (tvOS), as well as smart TV-f...
Leading entertainment research firm Parks Associates reports approximately one-third of pay-TV subscribers in U.S. broadband households changed their pay-TV services between 1Q 2017 and 1Q 2018. Fifte...
