And cable industry analyst Brett Sappington, of Parks Associates in Dallas, said that companies like Tivo already offer third-party cable set-top boxes, but few consumers purchase them.
“Many don’t even consider the option of buying a set-top box somewhere else,” Sappington said.
But Parks Associates estimates a third of US homes with broadband Internet access have purchased Internet video-streaming devices, so a box that could deliver both Internet video and cable TV might find an audience.
From the article "FCC Plan Would Give Consumer Control Of Set-top Box" by Hiawatha Bray.
A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
