During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis.
From the Media Play News article, "FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena"
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Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs t...
