Providing market intelligence for more than 35 years

In The News

Facebook Says, Unlike Netflix, It Does Not Degrade Its Video For Mobile

More than half of all US households with broadband subscribe to Netflix, according to Parks Associates.

"I predicted this would occur sooner or later", he continued, noting that subjecting all Internet entities to the rules, not just service providers, would be a "colossal mistake".

"We're at a point where there's so much video traffic going across the Internet", said Glenn Hower, a research analyst for Parks Associates.

From the article "Facebook Says, Unlike Netflix, It Does Not Degrade Its Video For Mobile" by Pablo Novarro.

Previously In The News

Apple TV will die so TV+ can live

Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

For Apple TV, The Price Is The Problem

In late 2014, Amazon launched the Fire TV Stick for $40. Compared to the $100 Fire TV box that launched earlier that year, the Stick had significant performance hiccups, and the first version of its r...