A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyeballs and ad dollars.
The NFL, in turn, could use those deep pockets to help push up the bidding for its Thursday games, which were introduced 10 years ago.
"The more customers, the higher price the NFL can command," said Brett Sappington, director of research at Parks Associates. "For Facebook, the NFL would drive huge volumes of consumption to get advertising and data. Facebook has to remain relevant. With other social media platforms emerging, Facebook has to push the envelope."
From the article "Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games" by David Pierson.
Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...
DAZN reported $2.3 billion in revenue in 2022, which the company said represented over 70% year-over-year growth. But Bloomberg reported DAZN suffered $2.3 billion in losses in 2021, due to the compan...
Parks Associates suggests Netflix opted to roll out its new pricing policy in these nations rather than highly profitable countries so that they “don’t potentially suffer a large amount of subscriber...
Parks Associates research finds nearly 40% of U.S. broadband households now have at least two OTT video service subscriptions, according to a report released June 11. The research firm notes that c...
