Apps will become the universal means for connecting interested parties, just based on nearly 1 million apps on the Apple and Facebook platforms. Consumers under 35 are increasingly ditching their browsers for mobile apps because they afford convenience and instant access, according to Parks Associates. Comparative pricing apps like RedLaser on iPhone and The Find on Google's Android have been all the rage among brick-and-mortar holiday shoppers.
From the article, "Facebook Leads New Social Mobile Commerce Charge" by Diane Mermigas
The 90-minute session will consist of a research presentation, fireside chat and panel discussion. So far, the speaking roster includes: Steve Nason, director of research at Parks Associates; Mitchell...
That result tracks with other recent research indicating Americans are moving up to higher-speed data tiers. In its recent Quantified Customer study, Parks Associates estimated that 24% of US broadban...
But a refresh would come at a good time, arriving on scene as consumer adoption of certain smart home products continues to climb. According to Parks Associates, 49% of US broadband households own a s...
A Parks Associates survey found that 31% of households had four or more streaming subscriptions in the third quarter of last year, up from 14% a year earlier. The number of streaming platforms has pas...
