Apps will become the universal means for connecting interested parties, just based on nearly 1 million apps on the Apple and Facebook platforms. Consumers under 35 are increasingly ditching their browsers for mobile apps because they afford convenience and instant access, according to Parks Associates. Comparative pricing apps like RedLaser on iPhone and The Find on Google's Android have been all the rage among brick-and-mortar holiday shoppers.
From the article, "Facebook Leads New Social Mobile Commerce Charge" by Diane Mermigas
Voice assistants are integrating into more and more places; the smart speaker market in particular is expected to grow 60% from 2016 to 2017, according to Parks Associates research analyst Dina Abdelr...
“Content owners, producers, and creators naturally want to get their content in front of as many people as possible and are increasingly turning to cutting-edge IP technologies to prepare for the futu...
Google's introduction of a "little brother" for its Home smart speaker is a much-expected move, said Brad Russell, a research analyst at Parks Associates. "They need a low-cost entry point for cons...
As these solution providers emerge, care organizations also are remapping their patient communications strategies, and rethinking how they manage patient experiences in and out of clinical settings. M...
