Apps will become the universal means for connecting interested parties, just based on nearly 1 million apps on the Apple and Facebook platforms. Consumers under 35 are increasingly ditching their browsers for mobile apps because they afford convenience and instant access, according to Parks Associates. Comparative pricing apps like RedLaser on iPhone and The Find on Google's Android have been all the rage among brick-and-mortar holiday shoppers.
From the article, "Facebook Leads New Social Mobile Commerce Charge" by Diane Mermigas
In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...
Shoppers in the US prefer to use retailers' own payment apps over services such as Apple Pay and Android Pay, a survey of consumers has revealed, possibly due to a lack of adoption from stores. The...
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Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...
