Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated devices for promotional use. Through Twitter, a senior executive at Macy’s in New York got involved as well; now the company’s Herald Square store provides the RecycleHealth mailing labels at its Fitbit counter. (You can also print it off RecycleHealth’s website.)
With positive projections for fitness tracker sales—the industry, valued at $2 billion in 2014, should be worth $5.4 billion by 2019, according to Parks Associates, a market research firm that focuses on consumer technology—RecycleHealth has tremendous potential.
From the article "Extra Miles For Fitness Trackers" by Laura Ferguson.
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
And plenty of people never signed up for a $100 TV bundle to begin with. Research firm SNL Kagan estimates that about 14.4 million households pay for internet but not TV. AT&T sees the potential marke...
But Money Morning Director of Tech & Venture Capital Michael A. Robinson says that when you add in the applications of the healthcare and medical fields, you can add another $2 trillion to the market'...
Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
