Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated devices for promotional use. Through Twitter, a senior executive at Macy’s in New York got involved as well; now the company’s Herald Square store provides the RecycleHealth mailing labels at its Fitbit counter. (You can also print it off RecycleHealth’s website.)
With positive projections for fitness tracker sales—the industry, valued at $2 billion in 2014, should be worth $5.4 billion by 2019, according to Parks Associates, a market research firm that focuses on consumer technology—RecycleHealth has tremendous potential.
From the article "Extra Miles For Fitness Trackers" by Laura Ferguson.
Dallas-based marketing research firm Parks Associates has released new mobile research showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like i...
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...
The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...
Meanwhile, they'll also have one eye firmly fixed on Apple's smartwatch and devices of that ilk which are slated to overtake the sale of fitness-tracker devices by 2018 with 68 million sales compared...
