%202016%20Logo.PNG)
More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates.
The firm said more than three million retailers now accept popular payment services like Apple Pay and Android Pay, but its data indicates consumers currently prefer retailer-specific applications.
"To be frank, I think this has a lot to do with consumers' loyalty to certain brands," said Harry Wang, director of mobile and health research with Parks Associates. "If you have a strong loyalty to the brands, you're more likely to shop at the place and you want to experience the brand in every angle possible, and the payment is part of the experience. Especially if a retailer includes loyalty cards and discounts to consumers that provide more incentive to use those applications."
From the article "Experts: Wal-Mart Pay Needs Perks" by Robbie Neiswanger.
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
