%202016%20Logo.PNG)
More than 25 percent of U.S. smartphone owners use payment apps at least once a month, according to recent data compiled by Dallas-based research and consulting firm Parks Associates.
The firm said more than three million retailers now accept popular payment services like Apple Pay and Android Pay, but its data indicates consumers currently prefer retailer-specific applications.
"To be frank, I think this has a lot to do with consumers' loyalty to certain brands," said Harry Wang, director of mobile and health research with Parks Associates. "If you have a strong loyalty to the brands, you're more likely to shop at the place and you want to experience the brand in every angle possible, and the payment is part of the experience. Especially if a retailer includes loyalty cards and discounts to consumers that provide more incentive to use those applications."
From the article "Experts: Wal-Mart Pay Needs Perks" by Robbie Neiswanger.
SMART home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...
Most house hunters apparently don't want to bargain hunt the old-fashioned way. Fixer-uppers may be out of fashion. A survey of 1,250 U.S. adults this summer from Coldwell Banker Real Estate and Pa...
Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
