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May 12, 2016
Parks Associates research reports 62% of U.S. broadband households strongly believe that saving energy and lowering utility bills are important, and 30% strongly believe that being “green” is important. However, low consumer awareness and concerns related to the cost of products and services could delay widespread adoption of home energy management — additional research shows 44% of broadband households are concerned about incurring hidden costs with energy management programs.
From the article "Expanding Home Energy Management Programs" by Tom Kerber.
A recent survey of 8,000 internet households from Parks Associates found that 42% of internet households in the U.S. say they subscribe to a traditional pay-TV service as of Q3 2024, down from 75% in...
Smart TVs have quickly become the go-to for TV viewing. According to a new Parks Associates report, which surveyed 8,000 U.S. households with internet access, 68% of respondents have a smart TV, up fr...
For the third consecutive year, Amazon’s Prime Video has outranked its competitors as the most-used streaming service in the United States, according to a report released by Parks Associates on Tuesda...
A recent report from market research and consulting company Parks Associates shows that each year 1% to 2% of broadband households return smart home devices, from a 2% to 5% purchase rate. From the...
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