Parks Associateshas found that households are experimenting with different offers from security providers and standalone devices, ultimately expanding adoption.
At the end of 2020, Parks Associates’ research found that 27% of broadband households strongly agreed with the statement, “I am far more concerned about the physical security of my home than I was five years ago” — and that number rises to 43% among households with children.
While residential security system adoption held steady at 26-27% from 2014-2017, a 10% increase moved the needle to 36% adoption as of Q2 2021.
Parks Associatesreveals that smart home and security device adoption is on the rise in broadband households, and consumers are embracing standalone devices as well as DIY home security solutions.
Parks Associateswill present consumer research impacting the residential security market and address key trends affecting the smart home industry during its flagship event, CONNECTIONS 2022: The Premier Connected Home Conference, in May. In its 26th year, CONNECTIONS is the only connected home event to focus on the use cases and emerging business models that successfully engage consumers and grow revenues in the converging smart home, connected entertainment, and mobile ecosystems.
This research is from Parks Associates recent research on behalf of Comcast Xfinity, Home Security: Choice is the Ultimate Value Proposition.
From the article "Examining the Increasing Value of Choice for Home Security Consumers" by Jennifer Kent and Tam Williams.
This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...
In a world where selling a home is already hindered by the economy and a generation that is hesitant to buy, smart home technology is making things even harder. According to Coldwell Banker Real Es...
Most house hunters apparently don't want to bargain hunt the old-fashioned way. Fixer-uppers may be out of fashion. A survey of 1,250 U.S. adults this summer from Coldwell Banker Real Estate and Pa...
US healthcare starts transforming–what are the opportunities? A ‘ripple’ of a Tunstall partnership, NHS CCGs forcing disabled into care homes, and tenders posted in Scotland and Wales. From the art...
