Even with strong development from Apple TV last year, research study firm Parks Associates approximated it to be fourth behind Google, Amazon, and also Roku in streaming device sales in 2014. Of the 42 million streaming gadgets offered last year, Google’s Chromecast was the leader, according to Technique Analytics, with a 35% market share.
From the article "Exactly How Apple Lost TV" by Steven Goodstein.
According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...
“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...
