Even with strong development from Apple TV last year, research study firm Parks Associates approximated it to be fourth behind Google, Amazon, and also Roku in streaming device sales in 2014. Of the 42 million streaming gadgets offered last year, Google’s Chromecast was the leader, according to Technique Analytics, with a 35% market share.
From the article "Exactly How Apple Lost TV" by Steven Goodstein.
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
