Even with strong development from Apple TV last year, research study firm Parks Associates approximated it to be fourth behind Google, Amazon, and also Roku in streaming device sales in 2014. Of the 42 million streaming gadgets offered last year, Google’s Chromecast was the leader, according to Technique Analytics, with a 35% market share.
From the article "Exactly How Apple Lost TV" by Steven Goodstein.
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Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
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