"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research firm Parks Associates, predicted. "Apple is hoping to recreate the Pokemon Go craze of the summer, which also leveraged an established gaming character and a sense of nostalgia to engage gamers from older demographics."
From the article "Everything You Need to Know About the First Super Mario iPhone Game" by TRACE WILLIAM COWEN.
“Getting consumers to interact with Apple in a whole bunch of different ways helps develop that positive relationship early,” said Jennifer Kent, a director of research at Parks Associates, a Dallas r...
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According to research released this week by Parks Associates, Apple and Samsung own more than 76 percent of the U.S. smartphone market, widening their lead over also-rans LG and Motorola. While Google...
