"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research firm Parks Associates, predicted. "Apple is hoping to recreate the Pokemon Go craze of the summer, which also leveraged an established gaming character and a sense of nostalgia to engage gamers from older demographics."
From the article "Everything You Need to Know About the First Super Mario iPhone Game" by TRACE WILLIAM COWEN.
PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...
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We also spent some time discussing a new Parks Associates study that surveyed 10,000 homes to identify the growth in smart home tech. Doorbells and locks were the fastest growing category this year, w...
