"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report.
Recent research from Parks Associates and JPMorgan shows that the average number of streaming services people pay for is declining as subscription fatigue sets in.
From the article, "Everyone's watching free TV" by Lucia Moses
According to Parks Associates, about 70% of Americans watch a short video on their smartphone every day. I guess I believe that, but only because I'm so not that person I'm agreeing about a lifestyle...
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According to research from Parks Associates, 68% of smartphone owners listen to streaming music daily. That’s comparable to the 71% of consumers who watch short video clips on their phones daily. But...
