"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report.
Recent research from Parks Associates and JPMorgan shows that the average number of streaming services people pay for is declining as subscription fatigue sets in.
From the article, "Everyone's watching free TV" by Lucia Moses
ESPN will also be coming to Sony’s PlayStation Vue service, available in select markets. Sony’s streaming offering looks more like a traditional cable bundle in that its basic package runs $49.99 and...
The initiative is an ambitious play, but it makes sense. Spain has lower cable subscriber rates than the US and a large amount of online piracy. So HBO is sacrificing its licensing revenue to appeal t...
And cable industry analyst Brett Sappington, of Parks Associates in Dallas, said that companies like Tivo already offer third-party cable set-top boxes, but few consumers purchase them. “Many don’t...
Wearable cameras such as the GoPro may be advertised as the must-have audio-visual accessory for extreme sport thrill-seekers, but according to new research, their most common uses are much more munda...
