"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report.
Recent research from Parks Associates and JPMorgan shows that the average number of streaming services people pay for is declining as subscription fatigue sets in.
From the article, "Everyone's watching free TV" by Lucia Moses
WWE engages its fan base in multiple media with engaging content. According to Stephanie McMahon, chief brand officer, “We have five hours of live content on USA Network every single week, 52 weeks a...
Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and...
The ability to understand and process language has improved so much that Xuedong Huang, the chief speech scientist at Microsoft, said his company’s system has reached parity with human transcriptionis...
Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing. "There has...
