"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report.
Recent research from Parks Associates and JPMorgan shows that the average number of streaming services people pay for is declining as subscription fatigue sets in.
From the article, "Everyone's watching free TV" by Lucia Moses
Brett Sappington is a senior director of research at Parks Associates. He leads the firm’s services research team, which publishes industry insights on access and entertainment services, digital media...
Bendability would be a new trait in smartphones — improvements in recent years have focused on larger screens, better cameras and speakers. Such devices could bring a spark to the nearly $432 billion...
“The consolidation of interactive service providers in the security industry is huge news,” said Tom Kerber, director of research with Parks Associates. “Alarm.com has considerably strengthened its po...
Each year CEDIA conducts its Size and Scope of the Residential Electronic Systems Industry Survey to analyse the size of the industry and identify market trends. In 2016, the average system integrator...
