"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report.
Recent research from Parks Associates and JPMorgan shows that the average number of streaming services people pay for is declining as subscription fatigue sets in.
From the article, "Everyone's watching free TV" by Lucia Moses
As the latest edition of the International CES trade show begins on Tuesday, consumers are faced with a slew of new standards, protocols and frameworks to tie home IoT products together as an easily m...
The best CES interviews take place in the hallways and byways of the Las Vegas Convention Center and its surrounding hotels. Such was the case with Comcast Vice President of Product Development and Pl...
The UK has got a taste for OTT video services -- but it prefers the flavor of the free stuff. That is one of the conclusions of a report into the European OTT market by Parks Associates , which found...
The investment comes at a time when there are more than 100 Internet video services operating in the U.S., with at least 40% launching during the past two years, according to Dallas consulting firm Pa...
