"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," Sarah Lee, research analyst at Parks Associates, said in a report.
Recent research from Parks Associates and JPMorgan shows that the average number of streaming services people pay for is declining as subscription fatigue sets in.
From the article, "Everyone's watching free TV" by Lucia Moses
Subscribers of fixed wireless access (FWA) from mobile network operators (MNOs) are more satisfied with the price of service than fiber or cable subscribers, according to fixed wireless satisfaction r...
According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet provider in the past year reported at least one difficulty. They mentioned chal...
Parks Associates announced on Jan. 18 that its latest research shows nearly 30% of United States internet households who have subscribed to a new home internet provider in the last year report facing...
Choosing an internet service provider (ISP) can be a daunting task for consumers. According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet...
