Providing market intelligence for more than 35 years

In The News

Everybody’s Doing It: How People Use Their Smartphones

Smartphones owners can’t keep their content on their phone, a Parks Associates survey of broadband households found.

Thirty-five percent of smartphone owners stream music to speakers, and 24 percent stream video to a second screen, such as a TV or PC, Parks said.

From the article "Everybody’s Doing It: How People Use Their Smartphones" by Joseph Palenchar.

Previously In The News

Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...

How Attractive is 5G Fixed Wireless?

How attractive is 5G fixed wireless as a substitute product for existing fixed network internet access? Substantial, according to a new Parks Associates survey. According to Craig Leslie, Parks Ass...

Is Snapchat on the Way Out or Just Finding its Footing?

Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the w...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...