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February 09, 2016
Smartphones owners can’t keep their content on their phone, a Parks Associates survey of broadband households found.
Thirty-five percent of smartphone owners stream music to speakers, and 24 percent stream video to a second screen, such as a TV or PC, Parks said.
From the article "Everybody’s Doing It: How People Use Their Smartphones" by Joseph Palenchar.
its earnings release, Roku cited data from Kantar Milward Brown anointing it the No. 1 TV streaming platform in the U.S. by hours streamed. According to a survey by Strategy Analytics, the Roku operat...
In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...
The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...
“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have...
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