Providing market intelligence for more than 35 years

In The News

European OTT Video Use On The Up, Still Trails North America

Over-the-top (OTT) video usage in Western Europe continues to grow, but still trails North America – particularly for subscription video on-demand (SVOD) uptake – according to Parks Associates.

The research firm’s OTT Video Market Tracker report claims that 55% of UK broadband households and 51% of French internet homes watch TV programmes and movies online, compared to 70% in the US.

From the article "European OTT Video Use On The Up, Still Trails North America" by www.digitaltveurope.net

Previously In The News

Third of US broadband homes watch UGC 10 days per month

Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and Dailymotion at least 10 days per month, according to Parks Associates. The firm’s new OTT research clai...

With 1 Gbps speeds, Verizon’s 5G fixed wireless service will leapfrog the competition

And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price....

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

59% of broadband-enabled UK households now access video content online

The proportion of UK households with broadband connections utilising the service to access online video content has reached 59%, according to new research. Parks Associates relayed their key findin...