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March 31, 2016
The number of paid OTT video subscriptions in Europe is significantly lower than in the US, according to data released this week by Parks Associates. While 64% of US broadband households subscribe to OTT video, only 30% of UK and 17% of French broadband households do the same.
From the article "Europe Still Reluctant To Pay For OTT Video" by Wongc.
As more streaming services have become available, the demands on the existing Internet infrastructure have increased exponentially. In 2016, another 27 new subscription-based video streaming platforms...
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Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017. Parks’ report is somewhat...
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