Almost one in five UK households with a broadband service use Netflix, according to research from Parks Associates. According to Parks, 18% of UK broadband households have paid to use Netflix during the past 30 days, compared with 20% that used the free iTV Player service and 33% that used the BBC’s free iPlayer service. "The results in the UK and in other European markets show that paid OTT video streaming services are now a fixture in this video entertainment landscape," said Parks Research Director Brett Sappington in this press release.
From the article "Eurobites: Ciena Sees Growth Ahead in Europe" by PAUL RAINFORD.
Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...
Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and...
A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps...
The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...
