Almost one in five UK households with a broadband service use Netflix, according to research from Parks Associates. According to Parks, 18% of UK broadband households have paid to use Netflix during the past 30 days, compared with 20% that used the free iTV Player service and 33% that used the BBC’s free iPlayer service. "The results in the UK and in other European markets show that paid OTT video streaming services are now a fixture in this video entertainment landscape," said Parks Research Director Brett Sappington in this press release.
From the article "Eurobites: Ciena Sees Growth Ahead in Europe" by PAUL RAINFORD.
According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...
Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...
The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...
Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...
