Almost one in five UK households with a broadband service use Netflix, according to research from Parks Associates. According to Parks, 18% of UK broadband households have paid to use Netflix during the past 30 days, compared with 20% that used the free iTV Player service and 33% that used the BBC’s free iPlayer service. "The results in the UK and in other European markets show that paid OTT video streaming services are now a fixture in this video entertainment landscape," said Parks Research Director Brett Sappington in this press release.
From the article "Eurobites: Ciena Sees Growth Ahead in Europe" by PAUL RAINFORD.
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The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
