Almost one in five UK households with a broadband service use Netflix, according to research from Parks Associates. According to Parks, 18% of UK broadband households have paid to use Netflix during the past 30 days, compared with 20% that used the free iTV Player service and 33% that used the BBC’s free iPlayer service. "The results in the UK and in other European markets show that paid OTT video streaming services are now a fixture in this video entertainment landscape," said Parks Research Director Brett Sappington in this press release.
From the article "Eurobites: Ciena Sees Growth Ahead in Europe" by PAUL RAINFORD.
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
