Almost one in five UK households with a broadband service use Netflix, according to research from Parks Associates. According to Parks, 18% of UK broadband households have paid to use Netflix during the past 30 days, compared with 20% that used the free iTV Player service and 33% that used the BBC’s free iPlayer service. "The results in the UK and in other European markets show that paid OTT video streaming services are now a fixture in this video entertainment landscape," said Parks Research Director Brett Sappington in this press release.
From the article "Eurobites: Ciena Sees Growth Ahead in Europe" by PAUL RAINFORD.
On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...
A recent survey from Coldwell Banker Real Estate LLC and Parks Associates found Americans are taking a different view about homes that are ready to move into, as an increasing percentage now requires...
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...
