The UK has got a taste for OTT video services -- but it prefers the flavor of the free stuff. That is one of the conclusions of a report into the European OTT market by Parks Associates , which found that BBC's iPlayer, ITV Player, 4oD (now All4), and Demand5 -- all free catch-up or on-demand offerings from broadcasters -- are the most popular services. As far as paid OTT services go, Netflix has a clear lead over its rivals, with a near 20% share of the UK's broadband households subscribing to its product.
From the article "Eurobites: BT Lands EU Cloud Deal" by Paul Rainford.
The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...
So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...
Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...
The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier...
