The UK has got a taste for OTT video services -- but it prefers the flavor of the free stuff. That is one of the conclusions of a report into the European OTT market by Parks Associates , which found that BBC's iPlayer, ITV Player, 4oD (now All4), and Demand5 -- all free catch-up or on-demand offerings from broadcasters -- are the most popular services. As far as paid OTT services go, Netflix has a clear lead over its rivals, with a near 20% share of the UK's broadband households subscribing to its product.
From the article "Eurobites: BT Lands EU Cloud Deal" by Paul Rainford.
A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one i...
Video streamers and legacy pay-TV companies are seeing more competition than ever, which led to a 50% churn rate in 3Q 2023, according to research from Parks Associates. Annual churn among all over-th...
The answer: 17, per research released at the CES 2024 trade fair by Parks Associates. That’s up from eight as recently as 2015. The international market research and consulting firm’s latest Consu...
In a recent report, research firm Parks Associates found that U.S. households had an average of 17 connected devices in the third quarter of 2023. From the article, "At CES 2024's #RoborockTechTalk...
