The UK has got a taste for OTT video services -- but it prefers the flavor of the free stuff. That is one of the conclusions of a report into the European OTT market by Parks Associates , which found that BBC's iPlayer, ITV Player, 4oD (now All4), and Demand5 -- all free catch-up or on-demand offerings from broadcasters -- are the most popular services. As far as paid OTT services go, Netflix has a clear lead over its rivals, with a near 20% share of the UK's broadband households subscribing to its product.
From the article "Eurobites: BT Lands EU Cloud Deal" by Paul Rainford.
According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...
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