The Parks OTT Video Market Tracker shows that 55% of UK broadband households and 51% in France are watching TV programming and films online and that 30% of broadband households in the former country and 17% across the English Channel subscribe to paid-for OTT video services.
The market in the UK is being fuelled by interest in the BBC iPlayer and OTT video services from Netflix, Sky (NOW TV) and Amazon. Parks identified new services emerging in France, including a new transactional video service from well-known retailer FNAC, but noted that Netflix has struggled in the French market, despite partnerships with many of France's leading pay-TV providers.
From the article "Euro OTT Growing But Eclipsed By North America" by www.rapidtvnews.com
"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...
Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. While content is a risky business, analysts believe it's a way to keep customers engaged. "Verizo...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...
