Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Associates found that 70% of US broadband homes already have at least one OTT service. TiVo Inc. (Nasdaq: TIVO)'s "Video Trends Report" for Q4 2018 found that consumers used an average of 2.75 OTT services (free and paid), up 26% from the year-ago period.
From the article "Epix Enters the Direct-to-Consumer Streaming Fray" by Jeff Baumgartner.
“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...
Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...
Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...
Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...
