Providing market intelligence for more than 35 years

In The News

Enhance Your Drive With the New Ford and Lincoln Digital Experience

The average U.S. household now owns 16 connected devices, according to a 2022 study from Parks Associates.

From the press release, "Enhance Your Drive With the New Ford and Lincoln Digital Experience" by Ford

Previously In The News

Canny and Connected

A recent Parks Associates market snapshot noted the explosion of smart home services, with more than one-quarter of U.S. broadband households reporting to own at least one connected device, a number s...

IoT and 5G: New Revenues, Use Cases, Value-added Services

Among the U.S. broadband households that participated in a Parks Associates survey, 6-9 percent reported ownership of a wearable camera in 1Q 2017, and 9 percent were likely to purchase a wearable cam...

Top 5 Data-Driven Mobile Services for a Competitive Edge

The most commonly used type of mobile application is social media, according to Parks Associates' data. More than 80 percent of U.S. smartphone owners under the age of 25 use social media and chat...

The VR Experience: Challenges for a Growing Market

The various VR technology approaches present unique user experience issues that current-generation VR headsets have yet to solve. Feedback on the user experience from those who own or have tried VR...