Providing market intelligence for more than 35 years

In The News

Energy Bundled Services In Homes

The number of homes with BOTH broadband and solar PV doubled in the last two years as the number of broadband households that have adopted rooftop solar PV panels grew to 4 percent cross nation by the end of 2015. In addition to this growth, seven percent of U.S. broadband households said they plan to purchase solar panels in the next 12 months, according to new research from Parks Associates, an industry consultancy firm.

According to Parks Associates, consumers are interested in taking an active role in the distributed electricity grid with 40 percent of United States broadband households showing a growing interest in the ability to manage and monitor their electricity usage, store unused electricity and sell it back to the grid.

From the article "Energy Bundled Services In Homes" by www.renewableenergyworld.com

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...

How to tell who’s winning — and who’s losing — the streaming wars

Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...